A Sellers Guide to the Costa Blanca

Sellers Guide to the Costa Blanca


Whether you are thinking of upgrading, relocating, or simply cashing in on your investment, selling a property in the Costa Blanca can be a rewarding yet complex journey.

With its thriving market, international demand, and appeal for both permanent residents and holiday home buyers, the region offers excellent opportunities—if you know how to navigate the process.

In this ultimate sellers guide to the Costa Blanca we will cover everything you need to know about selling your home in the region from getting your home ready to understanding the legal bits and, one of the most important things, choosing the right agent.

Key Points to Selling Your Costa Blanca Home

Know the Market – Timing is Everything: Before anything else, it’s worth getting a feel for what’s happening locally. Generally, the market sees increased interest in spring and early summer, when international buyers start planning for the year ahead.

Luxury homes in desirable areas can fetch a premium—but pricing your home correctly from the outset is crucial.

Preparing your Property for Sale:

First impressions matter. Buyers, especially in the luxury segment, are looking for homes that feel aspirational, well-maintained, and move-in ready.

De-clutter and depersonalise, have professional photography done, and fix any obvious issues or blemishes.

If you’re selling a high-end property, staging or styling the home can significantly increase perceived value and speed up the sale.

Choose the Right Estate Agent:

This is one of the most important decisions you’ll make. A good agent doesn’t just list your property—they guide you through the process, attract the right buyers, and help you negotiate the best price.

For high-value homes, it’s essential to work with a specialist. TheAgencyRE, for example, focuses solely on luxury property across the Costa Blanca. Their experience, network of qualified buyers, multilingual team, and premium marketing strategies mean you’re not just listed—you’re presented.

Why a Luxury Specialist like TheAgencyRE makes a difference:

  • Targeted international marketing across Europe and beyond
  • High-end visuals, drone footage, video tours, and social media campaigns
  • Access to vetted buyers actively looking for homes like yours
  • Personal service from valuation to notary signing

Understanding the Sales Process

Here’s a breakdown of how the sale typically unfolds:

Valuation and Listing

Your agent will carry out a market appraisal and recommend a listing price. You’ll sign a sales mandate (exclusive or non-exclusive).

Marketing & Viewings

Professional photos and videos are taken. Your home is marketed online, via the agent’s database, and possibly through international property portals.

Reservation Agreement

Once a buyer is found, they will typically sign a reservation contract and pay a small deposit (around €3,000–€6,000) to take the property off the market.

Private Purchase Contract (Contrato de Arras)

Usually signed within two weeks of the reservation. At this stage, the buyer pays a 10% deposit. The contract outlines all terms, including the agreed price and completion date.

Completion at the Notary

The final signing happens at a public notary’s office. The buyer pays the remaining balance, and ownership is transferred.

Legal & Paperwork Requirements

You’ll need the following in order before listing your property:

  • NIE (Número de Identificación de Extranjero) – Your tax ID in Spain

  • Title Deeds (Escritura de la propiedad)

  • Energy Performance Certificate (Certificado de Eficiencia Energética) – Mandatory

  • Habitation Certificate (Cédula de Habitabilidad) – Confirms the property meets living standards

  • Latest utility bills and proof of community fee payments

  • IBI receipt (Impuesto sobre Bienes Inmuebles) – Annual property tax

Your agent or lawyer can help ensure all your paperwork is in order, which is essential to avoid delays.

What are the Costs in Selling?

It’s important to understand the associated costs so you can calculate your net gain accurately.

Agent’s Commission

  • Typically 4–6% of the sale price (plus 21% VAT)

  • Luxury specialists may offer bespoke marketing packages, which are worth the investment for premium homes

Capital Gains Tax (CGT)

  • This is payable on any profit made from the sale

  • Residents and non-residents have different rates. If you’re non-resident, 3% of the sale price will be withheld by the buyer and paid to tax authorities as a retention against your CGT liability.

Plusvalía Tax

  • A municipal tax based on the increase in the value of the land since you bought it

  • Paid to the local town hall (Ayuntamiento)

Legal Fees

  • If you appoint a lawyer (highly recommended), expect to pay around €1,000–€2,000

Mortgage Cancellation Fees

  • If you have an existing mortgage, there may be a cancellation fee and costs for removing it from the Land Registry

Our Tips for a Smooth Sale

Be realistic on pricing. Overpricing can delay your sale and turn away serious buyers.

Keep documents updated. Missing certificates or unresolved issues can lead to months of delay.

Be ready to negotiate. Buyers—especially cash buyers—may look to negotiate on price or completion terms.

Selling property on the Costa Blanca can be seamless, profitable, and even enjoyable—with the right team behind you. A knowledgeable, dedicated agent like TheAgencyRE can elevate your property and bring it to the right audience, making sure it doesn’t just sell—but sells well.

Whether it’s a clifftop villa in Moraira, a penthouse in Altea, or a designer home in Javea, the market is strong—but competitive.

Stand out, stay informed, and partner with professionals who understand your property’s value.

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